Why It's Important To Know How To Write

Pete Kistler, a 20-year-old entrepreneur (Wow! I’m impressed) tells us about the importance of writing in his April 22 post, "8 Tips to Boost Your Image Through Killer Writing". This young man touches on something I've been thinking about lately - the impact of delivery. Nowadays, when eveyone seems to be racing to deliver videos, and podcasts and webinars and all the other vehicles that don't rely so much on the written word, I've been wondering if my attempts at information delivery through my writing will hold its ground against the others. Time will tell and I believe many who do not know how/won't take the time to craft/don't like to write are grabbing onto the new media as an "instead" choice and consequently are missing out on the great challenge that Pete is talking about in his post.

"The pen is mightier than the sword." ~Eward Bulwer-Lytton, Richelieu; Or the Conspiracy, 1839

Whether they’re right or not, your audience forms impressions of you based on your writing.
Readers assume that if your…
Writing is sloppy: You don’t care about quality.
Writing is unclear: You can’t communicate ideas effectively.
Writing rambles on: You have no sense of purpose.
Writing is formatted poorly: You have no sense of design.
Writing is not tailored to your audience: You don’t care about others’ needs.
Writing is too informal: You are immature.
Writing is unorganized: You can’t convey information effectively.

Luckily, writing clearly and effectively is easier than you think. The following 8 tips will significantly enhance your ability to communicate:
1. Decide for whom you’re writing.
2. Get to the point.
3. Keep it skimmable.
4. Use short sentences.
5. Don’t sound stuffy.
6. Play the Devil’s advocate.
7. Proofread, proofread, proofread.
8. Keep formatting simple.

Pete's whole post here.
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