Company Names - the Skinny?

I see all sorts of interesting-sounding company names that readers belong to/own. If you have a history behind your company's name, I'd be interested in hearing about it!

Mine? TechTrak - we got started sourcing in the mid-90s during the height of the boom in Silicon Valley and we were sourcing a lot, (I mean a lot!) of technical titles. After the bust, we segued into just about every other industry out there - and that's where we are today - telephone sourcing across a broad spectrum. I thought a while back about changing the name to reflect that - asked for advice in the cloud - heard a resounding "no way!" (but you might consider updating your website) they told me. So we did that instead and kept the name.

That's my story and I'm stickin' to it. What's yours?

By the way, Bryan Chaney is responsible for the new look of our website. If you like what you see and want to contact Bryan about yours, here's his email:
bchaney@reachingtalent.com